MediaFile

Google sets Zagat free

This morning, Google took the wraps off  how it plans to use Zagat, the popular restaurant guide known for its burgundy pocket books. The Zagat restaurant  listings are now incorporated in Google + and its local service and, more to the point, are now free. People can access more than 35,000 summarized user reviews from Zagat for more than 90 cities across the globe using either Google +, its search function or through maps.

Google said it will continue to publish the guidebooks and expand to other cities like Dubai, Sydney and Melbourne.

Google picked up Zagat for $151 million last September in a move to broaden its offerings for local based content. Founded by Tim and Nina Zagat,  the 30-plus year old eponymous guide  takes customer surveys and compiles them into brief and snappy summaries . It was a pioneer of amassing local restaurant reviews by people but over the years it  faced stiff challenges from upstarts such as Yelp– especially when a majority of Zagat’s content was subscription based.

The Zagats put the company on the block in 2008 where it languished until Google swooped in and bought it to bolster its local and mobile offerings.

 

Tech wrap: Google’s appetite for local grows with Zagat buy

Google bought Zagat, the popular dining recommendations and ratings authority, jumping into a niche Web market alongside the likes of OpenTable and Yelp. The 32-year-old Zagat, which polls consumers and compiles reviews about restaurants around the world, will become a cornerstone of Google’s “local offering” and work in tandem with its mapping services and core search engine, the Internet search and advertising leader said.

The Zagat acquisition also marks Google’s first foray into original content creation. Google had been accused of poaching user reviews from the likes of Yelp for use on Google Places pages, without providing a link back.

Only about half of Twitter’s 200 million-plus registered members log on daily but the microblogging website is chalking up growth of 40 percent every quarter in mobile device usage, CEO Dick Costolo said. Twitter is gearing up for a hotly anticipated initial public offering. But Costolo told reporters they would do so only on their own terms. Twitter.com now sees about 400 million unique visitors every month, a 60 percent leap from 200 million at the start of the year.