Your Twitter stream could be about to get even more cluttered. Twitter announced in a blog post on Thursday that it will now be placing ads from certain brands and companies directly into the message timelines of users who follow those organizations on the microblogging service. The company said it is testing out the new program with a select group of partners – including Dell, Starbucks and HBO among others – for a few weeks before rolling it out to a wider stable of clients. The new initiative is an expansion of the company’s so-called “Promoted Tweets” program, in which ads show up in search results on the Twitter.com website.
News Corp’s hunt to find a buyer for once-mighty social networking website Myspace has finally ended. Specific Media, an online advertising firm, has agreed to buy the site for about $35 million, a source familiar with the deal told Reuters. News Corp will retain a minority 5 percent stake in the website it purchased six years ago for $580 million. More than half of the site’s 500 employees are expected to be laid off as part of the deal.
Take-Two Interactive occupies a massive booth at the Los Angeles Convention Center, where it’s showing off its new games and serving beer at the elaborate sports bar it constructed on the show floor. Under its CEO, Strauss Zelnick, Take-Two has been showing renewed financial health in recent quarters. In February, it posted its first profitable year in nearly a decade without a new release of its blockbuster video game franchise “Grand Theft Auto.” Zelnick sat down with Reuters for an in depth chat touching on everything from Nintendo’s new console to Zynga’s business model, and the difference between foie gras and chewing gum.
Twitter confirmed that it has bought TweetDeck, a popular third-party software application that organizes tweets, the short messages delivered through the online social network. Terms were not disclosed but a source told Reuters earlier this month that a deal for up to $50 million was imminent.
Zynga wants to get into your pocket. As the publisher of games like, “Word with Friends,” a Scrabble-clone popular on Apple devices and since February, on Android platforms, Zynga, known as the top games publisher on Facebook, is likely trying to reduce its reliance of Mark Zuckerberg and co’s platform.
Much of the buzz in gaming these days revolves around two small but fast-growing areas: social games and mobile ones played on smartphones. But two titans of the video game industry have decidedly different takes on those markets.
Facebook has had its differences with Google and Apple in recent months.
And Facebook CEO Mark Zuckerberg tried his best not to comment directly on the budding rivalry with the two tech titans during his appearance at the Web 2.0 conference in San Francisco on Tuesday.