Melissa L. Bradley is currently CEO of Tides, and previously served as Founder and managing director of New Capitalist. The opinions expressed are her own. Thomson Reuters is hosting an International Women’s Day live blog on March 8, 2011.
Corporations love women – at least judging by the countless commercials aimed at women. Whether it is selling the latest toys, promoting the sales of bulk goods, or pitching a luxury item that may be on our wish list, advertisers recognize the power of women in making household decisions.