"Mitch Lipka is editor of TheConsumerChronicle.com and is a veteran consumer columnist, editor and reporter. Most recently, he led a 10-person consumer reporting team at AOL’s personal finance channel, WalletPop.com. He received the 2010 New York Press Club award for best consumer writing on the web and is the 2011 Best Friend honoree from Kids in Danger for his work covering child product safety. Mitch has been a reporter and editor for more than 25 years and has worked for The Philadelphia Inquirer, the South Florida Sun-Sentinel and Consumer Reports. The opinions expressed here are his own."