LOS ANGELES/SAN FRANCISCO (Reuters) – As Apple Inc (AAPL.O: Quote, Profile, Research, Stock Buzz) debuts its smartwatch on Friday, the technology company focused efforts to drum up buzz on U.S. television, using expensive primetime spots to entice customers to the fledgling wearable technology market.
Since showing off the watch at a March 9 event, Apple has spent $38 million on its “Watch Reimagined” television campaign, according to figures from iSpot.tv, which tracks U.S. TV ads and digital responses in real time.
SAN FRANCISCO, April 9 (Reuters) – Apple Inc
expects tremendous interest for its new smartwatch and demand to
outstrip supply as consumers get an up-close look on Friday at
CEO Tim Cook’s first major product.
The Apple Watch, which also marks the Cupertino, California
company’s debut in a fledgling wearable technology market, will
be available for pre-order online and to try out in stores – but
not take home.
SEOUL/SAN FRANCISCO, April 3 (Reuters) – Samsung Electronics
Co Ltd used more of its own chips to power the new
Galaxy S6 smartphone than it did for the predecessor S5,
according to an early teardown report, in a blow to U.S. chip
supplier Qualcomm Inc.
Samsung is not only using its own Exynos mobile processor,
as had been widely reported, but also decided to rely on its
in-house semiconductor business to source other parts, including
the modem and power management integrated circuit chips,
Ottawa-based consultancy Chipworks said in a web posting dated
(Reuters) – Investors enjoying near-record levels for major stock indexes will scrutinize housing data and other economic indicators in the coming week for hints about the timing of U.S. interest rate hikes to see if the rally will continue.
Concern about the Federal Reserve’s path of rate increases and the soaring U.S. dollar have resulted in big swings in the S&P 500 on a daily basis, even though overall expectations for volatility remain low.
March 20 (Reuters) – Investors enjoying near-record levels
for major stock indexes will scrutinize housing data and other
economic indicators in the coming week for hints about the
timing of U.S. interest rate hikes to see if the rally will
Concern about the Federal Reserve’s path of rate increases
and the soaring U.S. dollar have resulted in big swings in the
S&P 500 on a daily basis, even though overall expectations for
volatility remain low.
SAN FRANCISCO/NEW YORK, March 6 (Reuters) – Avago
Technologies Ltd may be one of the pacesetters among
companies looking to make a purchase in the semiconductor
industry after its advanced talks last month to acquire
Freescale Semiconductor Ltd fell through.
Demand for cheaper chips and new products to power
Internet-connected gadgets is expected to drive chip industry
consolidation beyond NXP’s $12-billion purchase of
Freescale announced this week, analysts said.
SAN FRANCISCO (Reuters) – Intel Corp is shipping new mobile chips that represent the semiconductor company’s biggest hope for making progress in smartphones this year.
Responding to a growing market in China for low-cost handsets often priced below $100, Intel announced plans for the chip, code named Sofia, in late 2013 at a meeting with investors.
SAN FRANCISCO (Reuters) – Mobile chipmaker Qualcomm wants wireless carriers to set up new technology that would offer cellphone users better reception in places like subway tunnels and shopping malls.
The San Diego, California company said on Thursday it will start selling components this year featuring LTE technology adapted for a smaller scale than traditional cellphone base stations mounted on metal towers bristling with antennas and other electronics.
SAN FRANCISCO/TOKYO, Feb 16 (Reuters) – A labor dispute at
ports on the U.S. West Coast is disrupting supply chains across
the Pacific, forcing some Asian exporters to resort to costly
air freight and pushing up shipping rates as more freighters are
caught up in long lines to dock.
With ports near gridlock and cargo delays being felt
throughout the U.S. commercial supply chain, U.S. Labor
Secretary Tom Perez plans to travel to San Francisco on Tuesday
to help broker an agreement on a new contract between
dockworkers and the group representing shippers and terminal
SAN FRANCISCO, Feb 15 (Reuters) – Japanese carmaker Honda
Motor Co Ltd plans to slow production at some of its
plants in North America due to a parts shortage caused by a
partial shutdown of ports along the West Coast.
The company expects shortages at its operations in Ohio,
Indiana and Ontario, Canada, starting Monday and for each plant
to adjust its production between Feb. 16 and Feb. 23, spokesman
Mark Morrison told Reuters by email.