If you found singer Janet Jackson’s Super Bowl wardrobe malfunctions offensive, please skip to the next item. In Britain, where topless women adorn tabloid newspapers and soft-core porn “documentaries” air after dark, one publicly-owned, commercially-funded broadcaster, Channel 4, plans to break new ground.

The channel–imagine a cross between PBS and Spike TV in the U.S.–plans to broadcast the annual Wank-a-thon, a charity event sponsored by the San Francisco-based Center for Sex and Culture devoted to the solitary pursuit which Woody Allen once described as “sex with someone you love.”

TV production company Zig Zag tells the MediaGuardian: “This year it’s time to bring the event across the pond to see if the great British public can embrace mass public masturbation.”

We’ll have to stop there. Shameless individuals who wish to read more can check out coverage at MediaGuardian, but be warned that the story carries a picture of the event’s logo, which may draw disapproving glances from your coworkers.