No man is an island, at least not this one…
It’s time for another installment of our regular feature, Great Challenges in Marketing.
This time, we’re promoting a female-only island in Iran, announced this week. The idea is to give women a place to feel at ease in a culture where mixing with men in public is forbidden. Restaurants and other facilities will be staffed only by women.
Now, selling this idea to men would be pretty easy, what with guys being comfortable with the image of an island with nothing but women. But how do you sell women on a vacation with no prospect of romance or chemistry?
We’ve come up with two approaches: What doesn’t happen in Urumiyeh Lake Stays in Urumiyeh Lake, or We don’t have to build men’s rooms, so you save money! Feel free to do better via Post a Comment. Here’s the story:
This isn’t the place…Iranian families enjoy time on a beach near Chalus on the Caspian Sea in a file photo. The Caspian Sea is a favourite resort for many families as they escape the heat from Tehran.