How do you get to Carnegie Hall? Melons!
Anybody in advertising will tell you, do what you can to hook the customer. Now, take this watermelon salesman in the picture. I’ll bet buyers flock to him, because he’s got an act.
“Judy, we’re not getting our fruit from those other guys with no melons on their heads, and not even from that fella with only one melon. No, we’re doing business with the one who can balance two melons, until somebody comes along who can do three…”
Of course, maybe it’s all just a sad trick. What if that’s just a very elaborate haircut, or he has a spike through the melons, or what if they’re some of those fancy helium melons we’ve all read about? All we know for certain about this dude is, he arrives at the market looking like this, in a car with an open sunroof. Hmmmm…..
A Palestinian vendor balances watermelons on his head to attract customers in the West Bank city of Ramallah July 30, 2007. REUTERS/Loay Abu Haykel