I need help with some modern business terms. Can you give me an example of a niche market?
Yes. In Japan, they have a TV news program for the hearing impaired in which women deliver the news in sign language while they takes off their clothes. Their audience would be a niche market.
Wow, thanks. And can you give me an example of multi-tasking?
You bet. Somebody who can strip while delivering news, in sign language, would be multi-tasking.
I guess I don’t have much business sense, because I don’t see how a show like that would make money.
It didn’t have to. The government was subsidizing it.
Then what happened?
Then the taxpayers found out about it. Here’s the Reuters story:
Newsreaders for television program “Naked News” prepare to deliver the news in Tokyo August 22, 2007. REUTERS/Yuriko Nakao
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It’s one of those rare instances when you don’t get your facts right, but as the story says this clearly qualified journalist “removes her clothes between news items that she delivers in sign language.” (emphasis added)
Now, if she could sign while stripping — that’d be something to see. But as she unbuttoned, unzipped and tugged it would probably translate into “My gyrocopter is full of eels!”
- Posted by John C AbellEels? Nobody said there would be eels!
- Posted by Shawn Hendricks