It’s like surf ‘n’ turf in a bag!

March 19, 2008

Welcome back to Great Challenges in Advertising. A woman in South Korea says she found a rat head in some shrimp cracker snacks, and we’re wondering how they could reposition that product in the marketplace. Your suggestions so far:

  • Rat head shrimp crackers, the snack that can’t go bad!
  • They’re skull-crunchingly yummy!
  • Rat head: when you just don’t feel like a whole rat
  • Rat head, like the shrimp flavor isn’t bad enough…
  • Rat head crackers – they’re plague-o-licious!

Related post: What happens in Rat Island stays in…

rats-300.jpgA woman selects grilled rats in Thailand in a 2007 file photo. REUTERS/Sukree Sukplang

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Now with added rabies flavoring!!!

Posted by K | Report as abusive

what are shrimp cracker snacks?

Posted by Sue | Report as abusive

My daddy always said “if you get hungry enough you’ll eat ANYTHING.” Guess that goes for Rats On A Stick! as Monty Python knew so well…

Posted by Dee T | Report as abusive

They could just rename the crackers Ratatouille…

Posted by Charlene | Report as abusive

Meanwhile, in North Korea, a woman complained that she found shrimp crackers in her Rat snacks.

Posted by John C Abell | Report as abusive

They should start putting those child safety markings on their plastic bags only about rats. Where was PETA when all of this was going on?

Posted by Shawn Hendricks | Report as abusive

Shouldn’t that be Surf and Dump?

Posted by Shawn Hendricks | Report as abusive