Couch potato scuba! Yeah, baby!
Welcome to a new Great Challenges in Advertising. Think scuba diving, what comes to mind? Crystal waters, coral reefs, Barbados, Hawaii…. But Siberia, not so much? We need to change that. Bring people around.
Look at the photo. What are the strengths of Siberia’s scuba diving? That’s right, it’s convenient. Good! You can do it downtown! No boring tropical boat rides. And, they have chairs! You haven’t really experienced scuba until you’ve done it from a chair!
Brainstorm with me here, people! The pool is small – you won’t get lost! And what else? MAGAZINES! Instead of looking at fish, like you could see at a fricking fish market, you can read! It’s scuba for couch potatoes! Can we shoot this guy watching a plasma TV? Now we’re cooking!
Advertising news: There’s your problem right here, ma’am…