Couch potato scuba! Yeah, baby!

April 11, 2008

Welcome to a new Great Challenges in Advertising. Think scuba diving, what comes to mind? Crystal waters, coral reefs, Barbados, Hawaii…. But Siberia, not so much? We need to change that. Bring people around.

Look at the photo. What are the strengths of Siberia’s scuba diving? That’s right, it’s convenient. Good! You can do it downtown! No boring tropical boat rides. And, they have chairs! You haven’t really experienced scuba until you’ve done it from a chair!

Brainstorm with me here, people! The pool is small – you won’t get lost! And what else? MAGAZINES! Instead of looking at fish, like you could see at a fricking fish market, you can read! It’s scuba for couch potatoes! Can we shoot this guy watching a plasma TV? Now we’re cooking!

Advertising news: There’s your problem right here, ma’am…

scuba-300.jpgA scuba diver sits in an inflatable pool advertising tourism in the center of the Siberian city of Krasnoyarsk April 5, 2008. REUTERS/Ilya Naymushin

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5 comments

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That’s the only kind of scuba diving I’d be doing after watching Open Water.

Posted by K | Report as abusive

C’mon, it’a laundry day and this is the last thing he has to put on! It’s nice and warm in the rubber suit!

Did you catch this guy on his coffee break?

That spit of grass on the right-hand side of the photo is green. The water he’s sitting in isn’t frozen. There isn’t 18 inches of snow on the pavement.

I’m moving to Krasnoyarsk.

Posted by Charlene | Report as abusive

I don’t get it? That’s like a guy sitting on top of a lawnmower parked in a concrete lot.