A new study found if you read something in a complicated font, you expect it to BE complicated, and to have to pay more for it.
A menu printed in simple Arial type face, like the bread pudding here, won’t impress you as much as one in the fancy Mistral font, like the beignets.
I’ve done my own study of menus, to see what else we can learn from fonts. The next item down, in black, means you’re in a grocery looking at a bar code. Are you stupid? The place you want is next door.
The classy type face below that one indicates you’re in an Anglican Church. They can probably pour you a nice Scotch, but leave their creme brulee alone. The font underneath that one is trouble; you’re taking your SATs, and you shouldn’t be ordering food. Next, we see apple pie in a font that looks like a home-stitched sampler. You’re at Grandma’s, and the pie will be great.
Finally, we come to the last example, which strongly indicates the chef is on mood-altering drugs. Don’t make sudden moves, but get the hell out of there as fast as you can and go back to Grandma’s for more pie.
The Clintons look at a menu in Iowa. REUTERS/Brian Snyder
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3 comments so far
I love this quote from the article:
“High-tech gadgets, however, stand to benefit if they’re described in difficult-to-read font, Hyunjin said.”
As if the instructions weren’t difficult enough to read already!
- Posted by CharleneThat last font is called Wingdings. I never have understood why it’s named after the Beverly Hillbilly word for “party.” Maybe it looks party-fied if you’re an idiot…
- Posted by Dee TWhat exactly are wingdings used for anyway? How did they ever even come to be?
- Posted by Bandage