Maybe the worst idea EVER?

May 13, 2009

Every so often an idea comes along that is so awful it makes me wonder why there isn’t a “Bad Idea Hall of Fame” or maybe a “Bad Idea Olympics.”

Meet the “marriage hunting” bra, unveiled today in Tokyo.

It features a digital marriage countdown clock and, being a bra, it is worn around the midriff. I’m not making this up.

Gleefully, I imagine what happens when some potential husband out on a date thinks he’s getting to second base. Fumbling in the darkness he runs across the digital countdown readout and other circuitry, and…

The drama potential here is just too indescribably delicious.

“Honey, will you be my wife? That’s wonderful! Let’s head to the airport right now, so we can fly off to meet my family!”

Video report on the bra

Win nothing! Join the Oddly Enough blog network!

Give yourself a Tweat. Follow this blog at rbasler

A model displays lingerie maker Triumph International’s new “Konkatsu Bra”, literally meaning “marriage hunting” bra, during an unveiling in Tokyo May 13, 2009. The bra features a marriage countdown clock showing the marriage deadline set by the wearer and when an engagement ring is inserted between the cups the melody of “The Wedding March” is played to celebrate the engagement. The characters on the bra read, “now hunting for a husband”.
REUTERS/Yuriko Nakao

More stuff from Oddly Enough

21 comments

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/

What’s next? How about the wife-hunting, tighty-whities? It could countdown until….

i didnt get it :) so man reads it and the bra makes him marry her, is it something like that?? :))) what is she gaining with this bra? :)

Posted by caglar | Report as abusive

Good question, Caglar.

I suppose the way it works is, if a guy sees a woman he’s attracted to, he asks her to unbutton her blouse so he can see how much time is left before she expects to be married. If it’s under ten minutes, he should probably keep shopping around.

Posted by Robert Basler | Report as abusive

Are there matching panties?

Posted by Bill | Report as abusive

Hmm…. So by extension this would then be followed by a baby-birth bra which would then play a lullaby the first time the baby starts feeding?

Isn’t “Konkatsu” what i had for lunch the other day? the japanese restaurant described it as: “#1. Bento Box Konkatsu curry – chicken curry over rice”

Posted by minnow | Report as abusive

“… when an engagement ring is inserted between the cups …” Seriously — what is the _real_ translation. We’re all adults here. Well, all except for Bob.

You have no clue, Mr. John C. Abell!

It happens that a thread in the Satellite News site following my Mystery Science Theater posting described me as, and I quote, “juvenile but entertaining.”

http://www.mst3kinfo.com/?p=2785

Posted by Robert Basler | Report as abusive

I am so in favor of making underwear more practical. Here are a couple of other ideas: Fart Muting boxer shorts! Automatic weapon bra! Jock strap slingshot! Beanie weanie heating tighty whiteys!

Thanks, Dee. Sorry for the delay, I was busy patenting your ideas in my name. It turns out the automatic weapon bra was done years ago in a movie, and I suspect some of my readers can even supply us with the name….

Posted by Robert Basler | Report as abusive

nice huh!i think this idea have pro and contra…

I wonder how much that is :) problem is finding a guy who cares about the time i got left :)))) still wedding ring is a nice idea hihihihih :)

Posted by caglar | Report as abusive

Me Basler,

Worst idea ever?

One even worse that that!

A Hssband Count Down Bra that also plays Barry Manilow songs!

Posted by tim | Report as abusive

[...] idea I have heard in a long time. Pay close attention the last paragraph. That would freak me out! Oddly Enough Blog Archive Maybe the worst idea EVER? | Blogs | __________________ BBOS Team Click the next to a member to thank them for their post! Rules [...]

Here is an idea that builds on current Japanese dating services. Implant the bra with one of those music chips with the Wedding March, and set it to respond to a specific frequency from a cellphone. Use the frequency to bring together Japanese spouse-seekers that subscribe to one of those new dating services that have phones that “recognize” each other in proximity. The song would only play when in proximity and only end with the ring implanting. This would encourage “compatible” couples to move quickly to “second base” or move along.

Posted by Harry-met-Sally | Report as abusive

the pretty model modeling the marriage hunting bra is Hiromi Nishiuchi
http://japansugoi.com/wordpress/hiromi-n ishiuchi-is-more-than-the-triumph-japan- 2009-image-girl/

Posted by joel | Report as abusive

yeah, that may be the worst idea, but this is the worst blog ever.

Posted by jeff | Report as abusive

[...]   Join Date: Dec 2006 Location: Somewhere between PA & NJ Age: 57 Posts: 15,934 Oddly Enough

Hey thanks, Jeff. I guess you won’t be ordering the Oddly Enough t-shirt, then?

Posted by Robert Basler | Report as abusive

There’s a t-shirt?

Sorry, Bandage, Jeff got the last one.

Posted by Robert Basler | Report as abusive

:(

How much you want for it, Jeff?

On the upside, if she is about to be executed, it may just stop bullets… wait, that didn’t work for the last ruling family of the Romanov dynasty either…. nevermind.

Posted by Stephanie | Report as abusive

[...] meh, it worked in the other thread. She’s too sexy for her shirt. [...]

[...] Oddly Enough � Blog Archive � Maybe the worst idea EVER? | Blogs | __________________ Spoiler: show Quote: [...]

[...] marriage-hunting bra. Looks like a bomb and will probs sell like [...]

[...] 1. Maybe the worst idea ever? [...]

[...] 1. Maybe the worst idea ever? [...]

[...] Guy, I know you declared that wedding countdown bra to be the worst idea ever. Now that we have a winner, are you finished watching for other stupid [...]

[...] Guy, I know you declared that wedding countdown bra to be the worst idea ever. Now that we have a winner, are you finished watching for other stupid [...]

[...] Maybe the worst idea EVER? [...]

[...] Guy, I know you declared that wedding countdown bra to be the worst idea ever. Now that we have a winner, are you finished watching for other stupid [...]