His mug is in the Hall of Fame?

May 14, 2009

Blog Guy, I see they gave out an Ibero-American Hall of Fame award recently.

Yes, it went to Juan Valdez.

You mean that huge oil tanker that sank?

No, that was the EXXON Valdez. This is JUAN Valdez, the face of the Colombian coffee business.

Is he even for real?

He’s fictional. According to Wikipedia there have now been THREE Juan Valdez guys – four, if you also count a New York radio announcer who did the voice for one of the other Juans in commercials.

The point is, as an image promoter Juan is great. Look, what did you have first thing this morning? Perhaps something Colombia is famous for?

Shhhhh! Yeah, maybe I did snort a little coke.

Sigh. No, Something ELSE from Colombia?

Oh, right! Coffee. Rich, dark, piquant, flavorful, pure Colombian coffee!

You see? Score one for the Hall of Famer!

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Carlos Castaneda, who acts as Colombia’s fictional coffee icon Juan Valdez in advertisements for Colombia’s National Federation of Coffee Growers, is awarded with the first Ibero-American Hall of Fame prize in Buenos Aires May 7, 2009. REUTERS/Enrique Marcarian

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His mug? Why would they put his mug in the hall of fame? That’s just the vessel he used for his own product. For that matter, you know what they say about Columbians using their own product…

Posted by Bandage | Report as abusive

I think this is really cool and Juan deserves the recognition.

Posted by CoffeeMan | Report as abusive

I didn’t think Reuter’s good name would mention cocaine so nonchalantly.

Posted by Ben Gentle | Report as abusive

@Bandage, the problem would have been what to put in the Hall of Fame: Conchita, the mule? Himself? the beans? A cold cup of coffee (berrkkk!!)? At least the mug doesn’t leave behind a mess to clean, like Conchita does…

Posted by M | Report as abusive

Mention cocaine? Apparently you don’t read the blogs here. My only surprise is that they are doing coke rather than something more psychotropic

Posted by detroit johnnie | Report as abusive

I’m really glad that Juan person from Columbia gets recognition for something other than drugs and guns. 😀

Posted by teachur | Report as abusive