His mug is in the Hall of Fame?
Blog Guy, I see they gave out an Ibero-American Hall of Fame award recently.
Yes, it went to Juan Valdez.
You mean that huge oil tanker that sank?
No, that was the EXXON Valdez. This is JUAN Valdez, the face of the Colombian coffee business.
Is he even for real?
He’s fictional. According to Wikipedia there have now been THREE Juan Valdez guys – four, if you also count a New York radio announcer who did the voice for one of the other Juans in commercials.
The point is, as an image promoter Juan is great. Look, what did you have first thing this morning? Perhaps something Colombia is famous for?
Shhhhh! Yeah, maybe I did snort a little coke.
Sigh. No, Something ELSE from Colombia?
Oh, right! Coffee. Rich, dark, piquant, flavorful, pure Colombian coffee!
You see? Score one for the Hall of Famer!
Carlos Castaneda, who acts as Colombia’s fictional coffee icon Juan Valdez in advertisements for Colombia’s National Federation of Coffee Growers, is awarded with the first Ibero-American Hall of Fame prize in Buenos Aires May 7, 2009. REUTERS/Enrique Marcarian