Sounds like caramel, but yuckier!

August 5, 2009

Okay, advertising team, we seem to be striking out with our new client, that guy who wants to make a big splash with camel milk products – camel milk coffee, chocolates, what have you.

As far as naming his chain of stores, we proposed Dromedary Queen, but he decided he liked Camel-Lot.

Then we needed a catch-word, to attract the kids. We offered HUMPERRIFIC! but he’s going with “CAMELICIOUS!”

So now there’s the matter of a slogan. Now that we’ve we’ve had a chance to sample all this stuff, we’re presenting him with our very best idea:

“Camel Milk Treats? You’d have to shoot me first!”

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Above: Miniature chocolate camels are displayed at Al Nassma’s Camelicious camel farm store in Dubai, July 29, 2009. REUTERS/ Vivien Henderson

Left: A coffee machine dispenses various frothy camel milk based “Camelicious” drinks. REUTERS/ Steve Crisp

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The milk part I understand. What I don’t get is where the camel comes in on the expresso and black coffees. A colleague suggested it follows the same process as Kopi Luwak, but I found the possibility a bit too disturbing. Any suggestions?

Posted by M | Report as abusive

Drome dairy Queen would have been a good name too! By the way those chocolate camels look quite nice.

Posted by 12 Weeks Pregnant | Report as abusive

take my word for it, I have tried it (3 flavours – white, milk and dark chocolate),
it is Camelicious and I think the slogans are just right.

Posted by from Dubai | Report as abusive

Actually, I’d try it. And they look cute. If I can get it at a resonable price…I’ll get it. THose chocolates sure look cute!

Posted by sarah | Report as abusive

Well, M, civet-shit coffee beans for me are just as disturbing as camel-shit coffee beans. Either way, I’m sure there’s a distinct flavor influence despite sterilization and roasting.

My guess is that this is a paean to the tradition of coffee beans being humped in by caravan (along with cacao beans), simultaneously roping in those devotees of the chocolate food group.

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