Honey, did my Beaver come in the mail?
This is the best story of the year, so far.
It turns out The Beaver, a venerable history magazine in Canada, is changing its name because of the unintended sexual connotation, which has caused it to become snagged in Internet filters and has turned off potential readers.
I guess back in 1920 when the magazine was founded, a you-know-what was called something else.
I am not making any of this up, not even this wonderfully straight quote from the editor: “Market research showed us that younger Canadians and women were very very unlikely to ever buy a magazine called The Beaver no matter what it’s about.”
Personally, I love to imagine thousands of losers sending in their Canadian money for what they think will be a treasure trove of porn, only to receive something about the most famous Canadian who ever lived, if there was one of those.
Here’s the thing. The magazine’s new title is Canada’s History, and I think we should all start using that phrase in some really gross way, so that eventually the name will have to change again.
“Young lady, you’re NOT going out in that skirt! It’s WAY too short! When you sit down, I can see Canada’s History!
Yep, works for me.
Top: Cover of The Beaver
Bottom: Actor Jerry Mathers who starred in “Leave It To Beaver” is lifted by wires over the audience during the taping of the 6th annual TV Land Awards in Santa Monica, June 8, 2008. REUTERS/Fred Prouser