Scents and Sensibility?
Okay Lamar, we’re up against a tight deadline here if we’re going to launch Jennifer Aniston’s fragrance this week. We came to your ad agency because your team is the best in the business, so what have you got?
Well Mr. Johnson, remember Ms. Aniston turned down several of our proposals already.
That’s true, Lamar. Jennifer was not interested in marketing her fragrance as “Dumped.”
What about our second proposal?
No Lamar, surprisingly she wasn’t too crazy about calling it “Brad’s Ex,” either.
And what about our idea of calling it “Forgettable,” with that ad campaign where she looks right into the camera, holds up a bottle of her perfume, and asks, “Can you name three movies I’ve been in?”
Look, Lamar. I need a name for this fragrance and I need it now!
No problem, Mr. Johnson. We’ve come up with…you’re gonna love this…JENNIFER ANISTON!
But wait, that’s just her name!
Exactly, Mr. Johnson. It’s honest, easy to remember….
So just to make sure I understand, Lamar, after six months of creative brainstorming you want us to launch Jennifer Aniston’s fragrance as JENNIFER ANISTON?
You got it, Mr. Johnson. That’ll be five million dollars.
U.S. actress Jennifer Aniston poses with her fragrance ‘Jennifer Aniston’ during its launch at Harrods in London July 21, 2010. REUTERS/Stefan Wermuth