Have a cold one, we’ve got you covered!

August 22, 2010

“Team, we’re here to brainstorm a brand-new Coca-Cola ad campaign, built around this new photo we found on that ODD Blog.

“The photo wasn’t supposed to be available for commercial use, but we paid that stupid Blog Guy a fortune for the rights.

MEXICO/

“We need to roll the campaign out quickly. We don’t have time to register a new slogan, so we’ll go with one we’ve used before, from this list going way back to the early 1900s. Understand?

“Lonnie, what do you like on the list?”

“Boss, how about this slogan from 1948? ‘Where there’s Coke there’s hospitality.’”

taco body crop 280“Good one, Lonnie! What else? Carrie?”

“I like this one from 1976, Boss. ‘Coke adds life.’”

“Cool! I see you’re going with a sense of irony. I like that. Louise?”

“Boss, I kinda like our 1929 slogan, ‘The pause that refreshes.’”

“Excellent! And Lamar, what about you?”

“Boss, I like, ‘Before you croak, have a Coke!‘”

“Lamar you butthead, that one was never a real slogan! Now choose one we’ve used before!”

“Oh. Okay, Boss. I’ll go with the slogan from 1908, which both Coke and a coffee brand used.”

“An oldie, huh? Read it out loud, Lamar.”

“Okay, Boss. ‘Good to the last drop.’”

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Patrons eat at a taco stand, as the body of a man lies on the pavement in Ciudad Obregon, Mexico, August 10, 2010. According to local media, the man died after suffering a fatal heart attack. REUTERS/Francisco Gonzalez Bolon/Expreso NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS

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23 comments

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/

Sr. Hombre Muerto has his hat on. Now, did he just collapse and hit the pavement dead? Did he keep his hat on as he died? If so, maybe he had it superglued on. Or did someone put his hat back on after he was dead?

I think it’s the last one, since there is blood on the sidewalk. I find that odd, very odd. We should find the person who put his hat back on because I want him or her to write comments on this blog.

Posted by DoctorDoll | Report as abusive

That’s not blood…he spilled his Coke. Being that he is dead though he was cut some slack for littering the sidewalk.

Posted by iflydaplanes | Report as abusive

Looks like he spilled cherry coke… Perhaps he was fined for littering in a permanent kind of way. Was the Death Squad out making space on the sidewalks? Is his hat grey or white? Oh, the conspiracies! Oh, I need more coffee.

Good morning, everyone!

Posted by Onedoor | Report as abusive

Some amigo probably put his hat on him. Someone who knew he wouldn’t be caught dead in public without a hat.

Posted by DoctorDoll | Report as abusive

I think the family of the guy on the ground has a lawsuit on their hands according to Coke’s slogan from 1905 – “Coca-Cola revives and sustains”. Clearly Coke has some liability here.

Posted by drgnbait | Report as abusive

Exctly, Dragon. Not to mention their liability for their 1906 slogan, “Drink Coke and never ever die.”

Posted by rcbasler | Report as abusive

I also have concerns about the slogans from 1987 – “You Can’t Beat the Feeling” and 2006 – “The Coke Side of Life”

Posted by drgnbait | Report as abusive

Yes, I share your concerns. I understand their lawyers are also nervous about the 1978 slogan, “You don’t have the guts to pull that trigger.”

Posted by rcbasler | Report as abusive

I know this guy! He invented Coca-Cola 2, that icky version of the Real Thing. No wonder they did him in. Obviously his demise did not ruin the day for all the happy snackers.

Posted by slick9 | Report as abusive

My favourite blog post yet!! Baz, you know how to cater to your crowd ;)

And ironically I’ve just had a Diet Coke this evening.

:P

E.

Posted by egeria | Report as abusive

Shows what you know, Slick. They don’t number Coca-Colas like they do Rocky movies. They just make a new one and call it Coca-Cola, and then call the old one Coke Classic.

Posted by rcbasler | Report as abusive

Someone got the “drop” on this one it seems….but “good one!”

Tom

Posted by onequartlow | Report as abusive

And here I thought cokes were safe….

Posted by Shra | Report as abusive

The Coca Cola slogan “Coke adds life” was incorrectly translated into Japanese to say “Coke brings your ancestors back from the dead”.
Looks like Javier, the human Burrito, could use a hit of that.
Or being Mexico, maybe he already got a hit of the wrong kind of ‘Coke’.

Posted by zeitgeist | Report as abusive

I would have said that the 2006 slogan for this pic would have been the epitome of irony…

Posted by Shra | Report as abusive

I’m partial to the 1976 slogan myself.

;)

E.

Posted by egeria | Report as abusive

Is it just me or does it look like the guy has been attacked and mummified by a giant spider?

Posted by Nosmo_King | Report as abusive

“According to local media, the man died after suffering a fatal heart attack.”

…is is just me, or is that a repetitive redundancy?

Posted by Moonshine | Report as abusive

Spin, can’t U tell that the guy she’s talking 2 is trying 2 impress her? He has a big grin on his face cuz he’s so proud of matching the sheet to her shoes.

Posted by MamaC326 | Report as abusive

And what is that mysterious white thingy next to Senor Muerto?!!

Posted by Shra | Report as abusive

Nice to see the blog going green, recycling photos like this.

Posted by AllThatJazz | Report as abusive

The Sixth Sense movie also had a slogan: I see dead people.

Posted by Billl | Report as abusive

I’m mostly concerned about the usage warning from Reuters: “NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS”

Um, OK. No argument there.

Posted by Logrus | Report as abusive