Get the Lobo, Bobo, we’re drivin’ to Cabo!
I love this story, and I’m not even making it up.
The president of Ford’s subsidiary in Mexico says his company’s Lobo pickup trucks are so popular with drug cartel hitmen that regular people are now afraid to drive the trucks and risk having soldiers and police mistake them for criminals.
Which is why Lobo sales have – you’ll excuse the expression – slumped.
“It’s a vehicle that is in high demand for committing crimes,” the Ford guy said. “There’s plenty of space in the pickup’s cabin for more weapons.”
Again, not making up that quote.
Personally, I think folks are being short-sighted. Maybe it’s just my sunny disposition, but to me, this is one of those “Is the gun half-loaded or half empty?” sort of deals.
You do the math. Mexico’s drug war has killed more than 31,000 people in four years. So does it LOOK like you have to worry much about what the soldiers and police think?
My advice is, buy a Lobo and enjoy la vida loca for once!
Cut to the front of the McDonald’s drive-thru window at lunch. Who’s going to stop you? Want to park in the middle of an intersection and pick up your dry cleaning? Hey, a little professional courtesy here!
And instead of crying like a bunch of big babies, why isn’t Ford exploiting its good fortune?
They should be running TV commercials featuring testimonials from happy hitmen, showing how many corpses they can stack in a Lobo before they need to unload it. And here comes the James Earl Jones voiceover:
“Ford Lobo. Drive like somebody else’s life depends on it…”
Top: Ford F150 pickup trucks sit in a parking lot at a dealership in Phoenix, Arizona April 1, 2009. REUTERS/Joshua Lott
Upper right: The 2005 Ford F-150 Lobo edition is seen in a handout photo. REUTERS/Ford/Handout
Lower right: A bullet-riddled truck used by drug hitmen is displayed to the media at a military base on the outskirts of Monterrey December 18, 2009. REUTERS/Tomas Bravo