The VERY WORST new retail trend?

June 27, 2011

There is a retail trend that seems to be spreading and we need to stamp it out now, before it gets out of control. I’m talking about a store that offers free stuff to people who show up to shop in their underwear. Here are several examples, including one from just last week.

So far, this strategy has been confined to just a few clothing stores, but that doesn’t mean it won’t catch on, and soon we’ll all be wearing nothing but underwear when we go shopping for anything. Who needs that?

“Earl, here’s the grocery list. Hey, hotshot, aren’t you forgetting something?”

“Oh crap, I’m wearing a shirt and trousers! What was I thinking? Here we go, I’m down to only my briefs now, sweetie. Thanks for spotting that.”

“Don’t forget to hit the drugstore for your hemorrhoid cream, Earl. And pick up some bleach. I guess I should try to get your underpants cleaner, now that everybody can see them.”

“I’ll say!  And remember we’re test driving new cars this afternoon.  I’m not looking forward to my sweaty back sticking to those hot leather seats!”

“Don’t think about that, Earl, just think about our romantic dinner at Chez Lamar tonight. I’ll just be wearing that Victoria’s Secret underwear you like so much, and you’ll have clean underpants.”

“Wow, baby! What a great way to celebrate our 50th anniversary!”

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Top: A shopper in her underwear searches for items at a Desigual store in central Prague June 24, 2011. REUTERS/Petr Josek

Left: Shoppers in their underwear shelter from the rain as they wait to enter a clothing store in London June 16, 2011. REUTERS/Luke MacGregor

Lower left: People in their underwear wait to get clothes for free outside a clothing store in Madrid, January 2, 2011. REUTERS/Susana Vera

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26 comments

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Ugggghhhh! I despise the “fashion” in Desigual.. cheap, unattractive stuff for sky-high prices..
They dont even have decent shoes!!

Posted by Shra | Report as abusive

Guess European stores are bit more open minded in their approach…but can I ‘try n buy’ briefs while in briefs? :D

Posted by fwd079 | Report as abusive

“They dont even have decent shoes!!”

And by the looks of things, neither will their customers shopping there from now on! :P

Posted by Malteser | Report as abusive

Uh. Yeaaahhhh. This is one of those times I don’t envy Lamar.

Posted by Dave_not_dave | Report as abusive

I hope the folks at W*lm*rt don’t see this …

Posted by justCAM | Report as abusive

shopping in underwear.

sounds like a great idea until the 80 year old grandma with granny panties and a plain bra walks through the door

Posted by SkimpyDog | Report as abusive

@SkimpyDog, yeah it’s like nude beaches. It sounds good on paper until…well until your example shows up minus the granny panties and bra.

Posted by iflydaplanes | Report as abusive

@SkimpyDog: Don’t be silly. Granny will send her grandchildren for some clothes. :)

Posted by skeres | Report as abusive

What about those who don’t wear underclothes? A friend of mine told me about her 18-year-old daughter’s last trip home from college. She brought home her dirty clothes. But there were no panties or bras in the laundry. Turns out she doesn’t wear them at college. True.

Posted by DoctorDoll | Report as abusive

Doc, that isn’t that bad. I never wore panties or a bra while I was in college either!

Posted by uncarastus | Report as abusive

So what if you just wear your undies on the outside, like Superman?

Posted by Nosmo_King | Report as abusive

Seems pretty efficient–no taking off your clothes to try something on in the dressing room, then changing your mind, getting dressed, back to the sales racks, back to the dressing room, getting undressed, trying the new thing on, etc.etc.

Of course it all depends on one’s underwear–and one’s figure, which let’s out about 90 percent of the world’s population.

Posted by slick9 | Report as abusive

Spin, I almost puked on my shoes when she told me about undie-less university. I’ve known that child since she was in diapers.

Posted by DoctorDoll | Report as abusive

“I’ve known that child since she was in diapers.”

When, one assumes, she wasn’t in panties and bras either?

Posted by CrowGirl | Report as abusive

“A man is known by the clothes he wears, a woman is known by her shoes”

Posted by Shra | Report as abusive

This is a time-saving measure guys. This way, there’s a lot less queueing outside the changing rooms, see? There’s nothing more to it. It’s just a measure to save time.

Posted by Malteser | Report as abusive

if only more Mr.Fab Abs come out in their skivvies, there would be something worthwile from the recession..:p

Posted by Shra | Report as abusive

I spent £6 on a packet of socks yesterday. Bringing to the total I have spent on clothes this year to…£6.

Posted by CrowGirl | Report as abusive

Dear Lord, Crow, please tell me the UK year begins on June 20th…

Posted by rcbasler | Report as abusive

Crow…those are signs of the apocalypse or just signs of the recession?

Posted by Malteser | Report as abusive

Nah, just signs of scruffy farmhandness. I have clothes. Why would I need new ones?

Posted by CrowGirl | Report as abusive

i offer a haiku

Free items for naked shoppers
Skid marks in breifs
Any andrex left?

Posted by antb | Report as abusive

Hehehe… that’s interesting thinking, but I hope it doesn’t extend to other realms in your life though.

“Took a shower last month, why would I shower again today?”

“I ate three days ago, I can postpone a bit more…”

:P :)

Posted by Malteser | Report as abusive

Antb, that was pure… gross.

Posted by Shra | Report as abusive

apologies shra, nothing like a bit of toilet humour to lighten the day.

Oh which reminds me Malteser, probably could do with nipping to this store in the buff to collect a free cleansing item

Posted by antb | Report as abusive

Malt, only in the depths of winter when it’s minus 10, and hell no !

Posted by CrowGirl | Report as abusive