The VERY WORST new retail trend?
There is a retail trend that seems to be spreading and we need to stamp it out now, before it gets out of control. I’m talking about a store that offers free stuff to people who show up to shop in their underwear. Here are several examples, including one from just last week.
So far, this strategy has been confined to just a few clothing stores, but that doesn’t mean it won’t catch on, and soon we’ll all be wearing nothing but underwear when we go shopping for anything. Who needs that?
“Earl, here’s the grocery list. Hey, hotshot, aren’t you forgetting something?”
“Oh crap, I’m wearing a shirt and trousers! What was I thinking? Here we go, I’m down to only my briefs now, sweetie. Thanks for spotting that.”
“Don’t forget to hit the drugstore for your hemorrhoid cream, Earl. And pick up some bleach. I guess I should try to get your underpants cleaner, now that everybody can see them.”
“Don’t think about that, Earl, just think about our romantic dinner at Chez Lamar tonight. I’ll just be wearing that Victoria’s Secret underwear you like so much, and you’ll have clean underpants.”
“Wow, baby! What a great way to celebrate our 50th anniversary!”
Top: A shopper in her underwear searches for items at a Desigual store in central Prague June 24, 2011. REUTERS/Petr Josek
Left: Shoppers in their underwear shelter from the rain as they wait to enter a clothing store in London June 16, 2011. REUTERS/Luke MacGregor
Lower left: People in their underwear wait to get clothes for free outside a clothing store in Madrid, January 2, 2011. REUTERS/Susana Vera