News, but not the serious kind
Nine ways to lose weight and live forever
People say to me all the time, “Bob, your blog is SO stupid, how do you get people to read it?”
These folks don’t understand how online journalism works. You can write anything you want, and if you put a good headline on it people will read it. Especially if you hint at immortality, easy weight loss or better sex.
If your headline offers a numbered list, that’s even better. The best thing of all is a moderately clever play on words, which will attract people who think they are smart, and improve your demographics.
Toss in a photo of a nice dog or the Duchess of Cambridge, and it’s a hit.
This is a very good deal, because it means I work about five minutes a day.
Looking back at the blog for this year, here are my favorite headlines. Smart people, come on down!
And my very favorite headline of 2011…
Top: Dylan, a Newfoundland dog, pulls Christmas trees from the forest to a customer’s car at Dalby, near Pickering, northern England December 6, 2011. REUTERS/Nigel Roddis
Right: Britain’s Catherine, Duchess of Cambridge, arrives for a charity concert at the Royal Albert Hall in west London December 6, 2011. REUTERS/Toby Melville