Oddly Enough Blog

News, but not the serious kind

Give your money to me



No, I don’t really want you to send me your money. Unless, you know, you don’t want it.

That headline was just a trick, a gimmick that we journalists sometimes use to get you to read stories you wouldn’t otherwise notice.

As I write this, the most-discussed story on reuters.com is an opinion piece headlined, Don’t donate money to Japan.

headline japan this 340It is attracting thousands of clicks, but also some criticism from readers who say it was irresponsible. I myself doubt whether that headline stopped anyone from donating. If folks are taking orders from headline writers now, it’s news to me.