Paul Thomasch
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Position: Correspondent
Paul Thomasch has been the editor of MediaFile since early 2008. A 10-year veteran of Reuters, he has covered Enron's collapse, the California power crisis, the Sept 11 attacks, and the criminal trials of Martha Stewart, Frank Quattrone, and Bernie Ebbers, among other stories. He currently writes about the media business, concentrating on television and advertising. He is based in New York.
Blog Posts
Ad spending down 14 percent - but it's not getting worse!
Talk that advertising is stabilizing is really cold comfort considering the data show that spending in the second quarter sank a whopping 13.9 percent from a year ago. Full Article | Comments [1]
The fall TV season, beyond Jay Leno
But there is more to the fall TV season than Jay Leno. The media buyers and planners over at RPA offer a useful road map to the season in a recent report. Full Article
Apple's Steve Jobs steals the show
New colors, video camera, price cuts. Whatever. The Apple show belonged to Steve Jobs. Full Article | Comments [7]
