Paul Thomasch

Position: Correspondent
Paul Thomasch has been the editor of MediaFile since early 2008. A 10-year veteran of Reuters, he has covered Enron's collapse, the California power crisis, the Sept 11 attacks, and the criminal trials of Martha Stewart, Frank Quattrone, and Bernie Ebbers, among other stories. He currently writes about the media business, concentrating on television and advertising. He is based in New York.

Blog Posts

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2010 ad spending outlook brightens, no thanks to the U.S.

If you think the advertising market is bad in the United States right now, just wait until next year. In a new report, GroupM, the media arm of ad holding company WPP, predicts that advertising expenditures ...  Full Article 

Recession? Liver transplant? Nothing bothers Apple

A good day for Apple -- or a bad one? Judging from the early reaction in the stock market, investors seem to have already gotten used to the idea that Steve Jobs underwent a liver transplant two months ...  Full Article 

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So long analog TV; it was great knowing you

Isn't today the big big day for the transition to digital television? You can be forgiven for forgetting -- in fact that's just how the Obama administration wants it. Ill-prepared back in February, when ...  Full Article