NEW YORK/LOS ANGELES (Reuters) – From the Super Bowl to the Winter Olympics, major TV events this year have drawn blockbuster ratings that could give broadcast networks the confidence to start hiking advertising rates.
CBS, Fox, ABC and NBC should be in a position to start raising rates by around 10 percent for premier sports or award shows, advertising and broadcast sources say. That could add another $15 million to $25 million in ad revenue for a broadcast like the Super Bowl, which already commands nearly $3 million for a 30-second commercial spot.
Interpublic, home to agencies like McCann Worldgroup and DraftFCB, has acquired an shop in Sao Paulo, expanding its footprint in Brazil. Lowe Worldwide and McCann Erickson, among other IPG agencies, already have offices in Brazil, which, of course, is considered a hotspot for advertising and media growth.
The ad and marketing services agency, CUBOCC, concentrates on new media and digital marketing, which, in case you’ve been asleep for a very long time, is also considered a hotspot.
NEW YORK, March 4 (Reuters) – Telecommunications network
equipment maker Ciena Corp <CIEN.O> posted a
wider-than-expected quarterly loss and revenue that missed Wall
Street expectations, sending its shares down 7 percent.
The company said delays in revenue recognition related to
the deployment of new platforms for some customers hurt its
results, even as phone companies upgraded their networks to
handle growing Web traffic, including on smartphones.
NEW YORK, March 2 (Reuters) – Cablevision Systems Corp
<CVC.N> Chief Executive Jim Dolan blasted Walt Disney Co’s
<DIS.N> “bullying” threat to pull ABC from its cable systems
over a contract dispute, calling the move senseless and one
that invites questions from U.S. regulators.
In his first public remarks about the intensifying fight,
Dolan said, “Fundamental to this issue right now is our
subscribers, our customers, should not have to pay for
something others are getting for free.”
NEW YORK/LOS ANGELES (Reuters) – Forget about the advertising slump, depressed DVD sales and all the talk about losing audiences to Facebook or the Wii — big media is finally attracting some big investors.
In the fourth quarter of 2009, 30 of the top equity-oriented U.S. hedge funds almost doubled their already substantial share holdings of media giants Walt Disney Co <DIS.N>, Viacom Inc <VIAb.N> and Time Warner Inc <TWX.N>, according to a Thomson Reuters analysis of regulatory filings.
NEW YORK, Feb 26 (Reuters) – Interpublic Group <IPG.N> said
quarterly profit fell 38 percent, but revenue held up better
than expected and company executives indicated that advertisers
are starting to consider putting more money into marketing.
Shares of the advertising company, home to well-known
agencies like McCann-Erickson, rose more than 12 percent on
Friday after the results and comments about 2010, including a
projection profitability would be “significantly improved.”
NEW YORK (Reuters) – When it comes to succession at Las Vegas Sands Corp <LVS.N>, the casino operator run by 76-year-old billionaire Sheldon Adelson, all bets are off.
Chairman and Chief Executive Adelson isn’t close to retirement, according to his top lieutenant, and would probably prefer to work right up until the end of his life.
NEW YORK (Reuters) – NBC’s online coverage of the Vancouver Winter Olympics has drawn nearly 33 million viewers and no shortage of buzz — but the Web is far from overtaking television when it comes to audience size.
New figures from NBC Universal show that TV accounts for about 93 percent of the audience for the Winter Games, with more than half of the U.S. population catching at least some of the action on TV.
NEW YORK (Reuters) – Viacom Inc’s profit surpassed expectations thanks to a round of cost-cutting and brisk sales of DVDs like “Star Trek” and “Transformers 2″ — but the results were marred by signs that advertising has yet to improve.
Viacom, whose shares rose about 1 percent after the report, is the latest media company to report better-than-expected results for the quarter, joining rivals Time Warner Inc, News Corp and Walt Disney Co.
NEW YORK, Feb 11 (Reuters) – Viacom Inc’s <VIAb.N> profit
surpassed expectations thanks to a round of cost-cutting and
brisk sales of DVDs like “Star Trek” and “Transformers 2″ –
but the results were marred by signs that advertising has yet
Viacom, whose shares rose about 1 percent after the report,
is the latest media company to report better-than-expected
results for the quarter, joining rivals Time Warner Inc
<TWX.N>, News Corp <NWSA.O> and Walt Disney Co <DIS.N>.