Paul Smalera

On Twitter, dubious health claims from e-cigarette bots

June 27, 2013

Advertising is a funny medium. TV spots, radio jingles, banner ads — none of these are meant to get us to rise out of our seats and run to the store. Instead, most advertising is meant to impress something upon us: an idea, a favorable opinion, a subtle memory of a brand name. As social media has gotten more sophisticated, however, a funny thing appears to have happened online: People with products to sell aren’t even bothering to call themselves advertisers.

from MediaFile:

Video Transcript: Cory Booker on Tech Tonic Interface

June 3, 2013

Below is an unedited transcript of the video interview I conducted with Cory Booker, Mayor of Newark, NJ, in April.