Renaissance…

March 18, 2008

The term ‘multimedia’ is used quite liberally these days, and means different things to different people. In reality it is an opportunity to be grasped, and will probably be what we choose to make it.

To mark the fifth anniversary of the start of the Iraq conflict Reuters has produced a multimedia piece. It pulls together the combined expertise of stills photographers, video camera operators , graphic artists, text journalists, and the multimedia producers. The various professionals are given freedom within their own discipline, and the different formats are brought together in a unified medium. The still image has not been devalued, but its role has been transformed. If this piece is an example of the multimedia project of the future, the still image is there too, as powerful as ever.

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