California skateboard dreams
By Mike Blake
Recording how we as a society advance and decline amid a changing world is pretty much what being a journalist is all about. The changes are mostly man made, sometimes nature, but humanity rolls along and each new generation brings with it change. Put a camera in your hand and record the events with images and you have a better idea of my job for the past 26 years as a staff photographer for Reuters.
That may be a strange introduction to a piece about a kid from Canada who follows his dream to be a professional skateboarder in California, but not really.
Skateboarding got started in the 60’s with clay wheels and surfers looking out at a flat ocean. But nothing really happened with skateboarding until polymer technology advanced and created urethane. Then along comes a guy named Frank Nasworthy and the skateboard wheel clicks in his head. From that point on technology has advanced, and along with it, skateboarding. To the point where you have a little story about Jordan Hoffart, who follows his dream.
Cement technology advances, architecture advances, communication technology advances and we arrive at a place where a guy creates his living with his skateboard much like a painter paints, or a writer writes. He creates his art on the things we drive and walk past every day, on the bench you sit on, on the stairs you walk down. He rides around our urban and suburban environments looking for places to skate, creating new tricks. He has a style, he wears a logo, pictures are taken and videos are made; information is posted with instagram, tweets are tweeted, facebook, youtube – the social network is fed and the art is displayed.
Jordan is a street skater. His job is to skate, his life is skating, his dream is happening in real time…… and you can watch. www.jordanhoffart.com/blog