By Tom Peter
“We meant to do better, but it came out as always.”
Everyone in Russia knows this phrase, unintentionally coined by the late prime minister Viktor Chernomyrdin and applicable to an abundance of situations in this country, where official pronouncements of intent are often so far removed from reality that you could cry. Though instead of crying, Russians ruefully utter this aphorism and smile.
In Sochi you hear it often these days. With less than 100 days left before the start of the 2014 Winter Olympics, the city has entered the finishing straight to complete the venues for an extravaganza that is to showcase a new Russia. A Russia that has shed its shabby post-Soviet coat to welcome the world to Sochi, where the “sea meets the mountains”, where everything that is adorable about Russia will flourish in a sparkling new summer and winter holidaying resort, as official publicity has it.
This aspiration comes at a high cost.
There is of course the $50-billion prize tag, which makes the Sochi Olympics the most expensive Games in history. Some Russians say this money should have been spent on schools, roads or the public health system, all of which are in great need of repairs.
Others say Russia can and should afford it. After all, those dollars literally come flowing out of its oil-rich ground. And with President Vladimir Putin’s personal backing, the country will move heaven and earth to make sure everything will be completed in time.
The people of Sochi don’t have to look to national politics to form an opinion about the Games. Over the last four weeks I have travelled all over the area that stretches some 145 km (90 miles) along the Black Sea coast and spoken to many people from all walks of life. They included homeowners, builders, waiters, shop assistants, taxi drivers, ecologists, farmers – in short, locals who don’t have a financial stake in the Olympics.