The long and the short of it
By David Gray
The Safedom condom company’s factory is located in the town of Zhaoyuan, located 100 kilometers south of the city of Yantai, Shandong Province, China. Safedom turned its back on the low-margin, guaranteed-business sales to the Chinese government’s family planning program 11 months ago, and decided to shift to where the money is: the higher end of the general public market. Claiming to be the fourth-largest condom maker in China by revenue, after three foreign brands, they are hoping to sell one billion condoms this year with the launch of its “Take Me” condom, aimed at women consumers, and partnerships with French, Italian, German and UK condom makers.
I was led into a rather unassuming building and greeted by the company’s executives. Here they told me during a brief introduction, that I was to ‘behave’ when touring the production floor, and not disclose any company ‘secrets’. This made me chuckle, though I certainly didn’t show it, as I thought this was how you may talk to a child – the very thing their product was aiming to prevent.
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The Wall
Its fantastic factory of condom manufacturing