London, Britain

By Andrew Winning

Morning Glory is the antidote to a room full of rowdy, drunken party-animals lurching out of step to booming dance music. Here, sleepy-eyed clubbers queue up quietly in the early morning, some still in their pyjamas and dressing gowns, before filing into the venue.

Others wearing fancy dress stretch and warm up as they try to generate some enthusiasm in the pre-dawn gloom. Once inside the venue, patrons pick up a coffee or a smoothie, maybe do a little yoga or have a massage before the music draws them onto the dance floor.

Though it is a Wednesday morning, everyone is smiling as party favourites are mixed together by the DJ’s. What starts as slightly sedate and sleepy dancing soon becomes full-on whooping, jumping, hands-in-the air partying.

Morning Glory is a pre-work club started by Sam, an events organiser, and Nico a massage therapist. After enjoying the traditional nightclub scene themselves, they were looking to start something alcohol-free and healthier, Sam said. The first edition of this once-a-month event took place in May 2013, and they have now moved to a larger venue to accommodate their growing following.

Morning Glory is definitely not a drunken after-hours party, nor is it an early-morning fitness class. Sam told me that the idea was to create an inclusive atmosphere and attract a broad range of patrons, from people working in the IT hub at Old Street, to city bankers, property developers, yoga teachers and art students. They have now received serious interest from abroad, she said, and are working on ways of taking the concept to other cities.