Business and economy news is one of the most challenging parts of covering the story in Tokyo.Why? Fashion shows have their beauties, red carpets have their stars, and sporting events have their action, but what is going to catch a reader’s eye and make them do more than glance at our picture on a story about GDP?
In Tokyo we’re trying to make our financial coverage as compelling as other subjects and our approach is to try to have fun with these assignments, and working around the tight access restrictions. What we see is tightly controlled, and even in news conferences we are usually corralled into a small section of the room and forbidden to move. The subdued demeanor and limited variation in clothing (black, navy or gray suits) worn by this country’s business leaders is another challenge. There are no Richard Bransons here. Not even a Bill Gates. We had a Carlos Ghosn, but he isn’t around much anymore.