Photographers Blog

Crash test for dummies

At Toyota Motor’s safety technology media tour on Thursday, the most photogenic objects were not the cars; they were the crash-test dummies. Throughout the day at the Higashifuji Technical Center at the foot of Mount Fuji, Toyota showed us its latest safety features and research facilities, including a head-on collision between a Vitz hatchback and Toyota’s flagship Crown sedan, and a driving simulator that would make NASA proud.

Among the high-tech safety gadgets were the 21 crash-test dummies, lined up neatly in a row, with names like Bio RID II, SID-IIS and THOR. The dummies come in all sizes and shapes to simulate the impact on drivers and passengers from 6-month-old babies to pregnant women. (She comes with a mock uterus with built-in sensors.)

Even though the dummies don’t particularly look impressive, with plastic limbs and wires hanging loose, they cost more than Toyota’s highest-end car model, averaging around 12 million yen ($150,000 U.S. dollars). The dearest of them, called “Hybrid III AM50 High-Meka Dummy” has a price to match its hefty name: 200 million yen ($2.5 million), an official explained. It’s all part of Toyota’s aim to reduce road-related deaths and serious injuries. Back in the 80s, they used to use live pigs for safety tests, strapping the swines into cars with seatbelts, the official said, sotto voce. Today’s pigs have stricter animal rights laws – and the crash-test dummies – to thank.

The politics of bowing in Japan – How low do you go?

In Japan nothing says I’m sorry like a nice, deep bow, and lately there’s been a whole lot to be sorry for. Ideally the depth of the bow should match the level of regret, allowing observers to make judgements about how sincere the apology really is. Facing massive recalls Toyota President Akio Toyoda and Toyota Motor Corp’s managing director Yuji Yokoyama faced journalists at separate news conferences.

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Toyota Motor Corp’s managing director Yuji Yokoyama (R) bows after submitting a document of a recall to an official of the Transport Ministry Ryuji Masuno (2nd R) at the Transport Ministry in Tokyo February 9, 2010. Toyota Motor Corp is recalling nearly half a million of its flagship Prius and other hybrid cars for braking problems, a third major recall since September and a further blow to the reputation of the world’s largest automaker. REUTERS/Toru Hanai

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Toyota Motor Corp President Akio Toyoda bows at the start of a news conference in Nagoya, central Japan February 5, 2010. Toyota Motor Corp President Toyoda apologised on Friday for a massive global recall that has tarnished the reputation of the world’s largest car maker. REUTERS/Kim Kyung-Hoon