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Oct 15, 2013

Apple bets on Burberry chief to burnish retail shine

SAN FRANCISCO/LONDON (Reuters) – Burberry CEO Angela Ahrendts rebuilt the British luxury brand after excessive exposure of its trademark checkered pattern alienated wealthy clientele. Her approach was to embrace digital innovation, build a strong online business, and tap Chinese and Latin American markets.

Now Apple Inc is hoping she can do the same at the world’s most valuable technology company.

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    • About Poornima

      "Poornima Gupta writes about technology out of San Francisco, covering consumer and enterprise device makers Apple, HP and Dell. She previously spent five years in Detroit covering the crisis-ridden U.S. automotive sector that resulted in two of the biggest bankruptcy filings in the industrial world. She won a SABEW award for reporting on the failed merger between GM and Chrysler, and their negotiations with the federal government."
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