SAN FRANCISCO, Sept 12 (Reuters) – Apple Inc Chief
Executive Tim Cook kicked off Wednesday’s coming-out party for
the new iPhone, the latest version of a device that yields the
majority of his company’s profit and helped it become the
world’s most valuable corporation.

Cook, who took over from the company’s late co-founder Steve
Jobs last year, began as usual by describing the growth of its
online store and media content. But the star of the event will
be the so-called iPhone 5, to be unveiled later and expected to
sport a larger screen and ability to surf a high-speed 4G LTE
network.