Poornima's Feed
Sep 10, 2013
Sep 10, 2013
Sep 10, 2013
Sep 10, 2013
Sep 10, 2013
Sep 10, 2013
Sep 10, 2013
Sep 10, 2013
Sep 10, 2013

Apple expected to unveil cheaper iPhone to drive emerging market sales

CUPERTINO, California (Reuters) – Apple Inc (AAPL.O: Quote, Profile, Research) is expected to introduce a cheaper version of the iPhone on Tuesday, bringing one of the industry’s costliest smartphones within reach of the masses in poorer emerging markets.

The world’s most valuable technology company, which many expect to unveil an iPhone 5C in several colors alongside the latest high-end iPhone 5S, is trying to beat back rivals like Samsung Electronics Co Ltd (005930.KS: Quote, Profile, Research) and Huawei Technologies Co Ltd in markets like India and China, where it is fast losing ground.

Sep 10, 2013

Apple expected to unveil iPhone to drive emerging market sales

CUPERTINO, California (Reuters) – Apple Inc is expected to introduce a cheaper version of the iPhone on Tuesday, bringing one of the industry’s costliest smartphones within reach of the masses in poorer emerging markets.

The world’s most valuable technology company, which many expect to unveil an iPhone 5C in several colors alongside the latest high-end iPhone 5S, is trying to beat back rivals like Samsung Electronics Co Ltd and Huawei Technologies Co Ltd in markets like India and China, where it is fast losing ground.

    • About Poornima

      "Poornima Gupta writes about technology out of San Francisco, covering consumer and enterprise device makers Apple, HP and Dell. She previously spent five years in Detroit covering the crisis-ridden U.S. automotive sector that resulted in two of the biggest bankruptcy filings in the industrial world. She won a SABEW award for reporting on the failed merger between GM and Chrysler, and their negotiations with the federal government."
    • More from Poornima

    • Contact Poornima

    • Follow Poornima