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Sep 11, 2013

Apple’s two new iPhones target high and low-end markets

CUPERTINO, California (Reuters) – Apple Inc unveiled on Tuesday an iPhone with a fingerprint scanner to help it stand out among the smartest of phones and a cheaper, colorful plastic model for emerging markets that proved pricier than expected.

The entry-level “iPhone 5C” comes in five hues – blue, green, pink, yellow and white – and starts in the United States at $99 with a contract, or $549 without, signaling prices that may disappoint those hoping for an aggressive assault on China and India. Apple has been losing ground to Samsung and Huawei in those countries.

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      "Poornima Gupta writes about technology out of San Francisco, covering consumer and enterprise device makers Apple, HP and Dell. She previously spent five years in Detroit covering the crisis-ridden U.S. automotive sector that resulted in two of the biggest bankruptcy filings in the industrial world. She won a SABEW award for reporting on the failed merger between GM and Chrysler, and their negotiations with the federal government."
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