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Sep 9, 2013
Sep 9, 2013
Sep 8, 2013

Smartphones try fashion makeovers to stand out from pack

SAN FRANCISCO, Sept 8 (Reuters) – Bright colors, funky
textures and personalization are coming to a smartphone near you
as mobile phone makers turn to fashion to buoy sales in a
crowded market.

Apple Inc and Google Inc’s Motorola are
among those trying to score style points as game-changing
technological innovation becomes harder to achieve in the
maturing business.

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    • About Poornima

      "Poornima Gupta writes about technology out of San Francisco, covering consumer and enterprise device makers Apple, HP and Dell. She previously spent five years in Detroit covering the crisis-ridden U.S. automotive sector that resulted in two of the biggest bankruptcy filings in the industrial world. She won a SABEW award for reporting on the failed merger between GM and Chrysler, and their negotiations with the federal government."
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