Toll Brothers Chief Executive Robert Toll is seeing a link between Chinese people wearing Gucci sunglasses and a business opportunity. And that’s one reason he is about to send a team to scout out possible homebuilding joint ventures in China’s first and second-tier cities, Toll said at the Reuters Global Real Estate summit.
China’s a solid prospect for Toll because its expanding and aspiring middle class has already encountered the company, which bills itself as “America’s luxury homebuilder,” on the Internet, he said.
Click here to hear Toll on why he sees brand-happy Chinese as Toll Brothers buyers.
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