I am a media mogul. I run/own/control one of the multibillion-dollar companies that makes your life better, or maybe more interesting. And I can darn well wear anything I please, thank you very much.

Such is the implied sartorial statement made by several of the leading players in the media world as they arrived at meetings at the Allen and Co. conference at the Sun Valley Resort in Sun Valley, Idaho.

Reuters Photographer Rick Wilking captured several of the media industry’s movers and shakers, looking a lot like you and I on our way to the mall on a lazy Sunday.

News Corp. chief Rupert Murdoch (above, left) and his wife Wendy Murdoch arrive for the first session of the Allen and Co. conference at the Sun Valley Resort in Sun Valley, Idaho July 11, 2007. Murdoch, who is pursuing a $5 billion bid for Dow Jones & Co., will be the center of attention when the world’s biggest media chiefs gather this week.

IAC/InterActiveCorp CEO Barry Diller (R) arrives with his wife, designer Diane von Furstenberg, for the first session of the Allen and Co. conference.

Meg Whitman (R), President and CEO of eBay, arrives with John Donahoe, President of eBay Marketplace, for the first session of the Allen and Co. conference.

Jim Wiatt, Chief Executive Officer of the William Morris Agency arrives for the first session of the Allen and Co. conference.

Reuters reporter Kenneth Li is also in Sun Valley, covering the event. Read his story here.

(Updated to show that James Wiatt is CEO of William Morris Agency)

(Photos: Rick Wilking, Reuters)