E*Trade-TDAmeritrade: Deal or no deal?
Are E*Trade and TDAmeritrade pursuing a deal, or aren’t they? The buzz of an acquisition started early on Wednesday with a front page article in the Wall Street Journal saying the two online brokerages were “holding merger discussions.”
But Wall Street analysts, including Bank of America and UBS, threw cold water on a transaction, as did–for what it’s worth–the New York Times. In addition, the market doesn’t appear to be overwhelmingly excited about the prospects of the deal, with both stocks moving up only a couple percentage points.
TDAmeritrade has been very candid about its discussions with other brokers, with its CEO speaking as recently as early June about the subject.
According to the Journal on Wednesday:
“E*Trade and TD Ameritrade have been in serious discussions for weeks but aren’t yet close to a deal, according to people familiar with the matter. They have discussed an alliance several times in previous years but have never managed to make it to the altar. This time, however, they may feel more pressure to reach a deal. Two hedge funds with big stakes in TD Ameritrade have publicly urged the two companies to talk. ”
Mathias Helleu, managing director of E*Trade’s international operations, told Reuters in Singapore: “We do believe that consolidation provides tremendous opportunity: If there is an alignment in strategy and product we do see value.” A TD Ameritrade spokeswoman said the company has talked and continues to talk to industry peers, and would take advantage of a deal if and when it made sense. Toronto Dominion, which owns a large stake in the company, declined to comment.
That is hardly the “declined to comment on rumors and speculation” companies are fond of issueing in such situations. But as the morning wore on, the buzz of the deal began to wear off.
As for the Times’ take, granted they’re taking a shot at an arch rival, the paper argues “no deal” for the two brokerages.
The Times: “It is not clear what the basis for the story is: the companies have said publicly they would explore a deal, and people close to both companies told DealBook that no deal is imminent. The same issues that have stymied a deal in the past remain, notably who would run the company, these people said. For a transaction to work, TD Ameritrade may have to buy E-Trade, which would be unpalatable for the smaller firm.”
This isn’t to say that a deal can’t or won’t get done. With private equity firms on the sidelines, it’s a perfect time for companies to pursue a strategic fit, with a sponsor getting in the way of the process.











