The private equity protest movement moved to New York’s West 57th Street on Monday, this time appearing on the doorstep of Kohlberg Kravis Roberts & Co.
The video clip here shows a group of speakers outside KKR’s building at 9 West, including New York City council member Melissa Mark-Viverito. It then follows the group to 9 West’s entrance where it tried to get in. The clip ends with Emily McKhann, chief executive of The Motherhood, a nonprofit organization for mothers.
The title of Monday’s event: Toys R Toxic? Barbarbians in the Playroom–The KKR and Toys “R” Us connection to toxic and dangerous toys.
About two-dozen or so protesters gathered in front of the slick, 9 West office building to call on KKR to adopt a “code of conduct” to protect children from lead-tainted toys.
Toys R Us agreed to be bought by KKR, Bain Capital and Vornado Realty Trust in March 2005 for $6.6 billion. The toy maker pulled vinyl baby bibs from shelves after testers found too much lead in them.
Dollar General, another KKR portfolio company, recalled nearly 400,000 key chains in April for lead paint poisening and recalled more toys earlier this month.
KKR owns Toys R Us with two other firms, and it’s barely owned Dollar General for more than a few months. And several retailers, from toy makers to pet food sellers to drug makers have been caught up in the Chinese-made tainted product recalls that began earlier this year.
But the protest group that descended on 9 West on Monday chose to focus their attention squarely on KKR. After a few speeches, the group tried to enter the building, causing security guards to scramble. Two guys held the doors inside, while the main security person stood in front, refusing to let the group in.
He took some lip from some of the protesters, but it was a civil affair, ending with the group chanting “KKR. We’ll be back” as they walked away. That’s after chanting “KKR. Toxic Toys” on their approach.
A KKR spokesman declined to comment.
The event comes on the heels of several protests organized by union groups that are opposed to the private equity industry’s history of slashing jobs to increase profits at their portfolio companies. Union groups have protested at private equity firms/events in other New York spots and Washington D.C. The Carlyle Group has also taken its lumps from union protesters.
KKR took some heat from some critics who said they overpaid for Dollar General at the time of the deal. Now they’re taking some heat just a few month’s after the deal closed.

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