Brave New Films, Robert Greenwald’s company behind the movie “WalMart–The High Cost of Low Price,” is taking aim at another industry: The private equity world.

On Thursday, the company will release the first of a series of short videos on private equity.  The first piece is called “A Home for the Holidays” and its “world premiere” will occur this Thursday on the sidewalk outside of Henry Kravis’ home at 625 Park Avenue.

The group says the clips will be viewable online.  “Future videos released over the next six months will focus on other corporate excesses by private equity firms and the stories of their many victims,” the group says.
    
First, the SEIU workers union went after Kravis near his Hampton’s house, as part of its campaign to target what they believe is unfair tax treatment on the leveraged buyout industry. Then the SEIU staged a protest outside of KKR’s Midtown Manhattan headquarters after the Toys R Us lead paint recall (Toys is a KKR and Bain portfolio company).
 
Now, the activists are at it again, and Kravis is in their crosshairs. According to the film company, the gathering on Thursday will feature folks wearing sandwich boards with embedded TVs showing “A Home for the Holidays.” 
    
The film comes after a United Kingdom-based report commissioned by the industry said companies owned by private equity ought to provide a business review similar to that disclosed by listed companies.
 
The report said companies should disclose industry trends, information about employees, as well as details on risk management and uncertainties such as those relating to debt.  Blackstone CEO defended the LBO industry shortly after the report came out.
 
While U.S. lawmakers are taking aim at the tax treatment of private equity firms, the UK has been more aggressive lately in getting the private investors to be public about their business. 

Whether the legal pressure, or even the attention from unions and film makers will impact the industry remains to be seen. Despite all the negative attention on the industry, the private equity pros profit most handsomely when valuations are in the dumps, which, many sponsors argue, is exactly where company prices are headed.