You can talk about airline industry consolidation all you want. But actually integrating two businesses is tough, according to Henri Courpron, president of the aerospace division for Seabury Group.
“You need a solid plan,” he said at the Reuters Aerospace and Defense Summit in Washington D.C. “The airline industry is so complex.” Gone are the days of two CEOs going out to dinner and outlining a deal on a napkin, he said. Seabury provides investment banking and consulting services to the transportation and logistics industries and other industries.
Courpron’s take on consolidation comes as the U.S. airline industry continues to explore ways to survive through mergers.
Once two airlines do decide to combine, the “change management” that goes into effect is a lot different than managing the business day to day, Courpron says.
The name of the game? “Execute, execute, execute.”
(With Pat Fitzgibbons)
(Photo. Henri Courpron. Reuters)
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