Options trading aside, one of the best things about Nasdaq buying the Philadelphia Stock Exchange may be a lot of bull.
Earlier this month Nasdaq went so far as to have a bull rider ring its opening bell — but PHLX just brought in the real thing. A 2,000 pound bull named “TC” opened the Philly exchange, after entering through a loading dock (seen here with PHLX head Sandy Frucher).
Having already tapped the wealth of talent at CNBC three times this month — including The Big Idea host Donny Deutsch, the Mad Money crew and Fast Money’s Jim Cramer — Nasdaq could probably stand to switch it up a bit when it comes to bell ringing.
That’s where PHLX comes in. Besides TC — who rode the freight elevator — the plucky exchange’s bell has been rung by Civil War re-enactors and even Martha Reeves of the Vandellas (as in “Dancing in the Street”). Now that’s synergy.
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