E*Trade’s belt-tightening after hitting turbulence last fall has also included ending the leases on its corporate apartments in New York and DC, forcing its executives to slum it when they travel. When new CEO, Don Layton, told an investor call after the discount brokerage announced earnings on Thursday, “E*Trade will be a smaller, simpler company,” he wasn’t kidding.
Now the executives will have to fly commercial and deal with removing their shoes at security, shampoo bottles from their carry-on baggage, snarky flight attendants and cancellations, just like the rest of us.
Private use of the jet was a perk given to E*Trade execs for years. The company’s former CEO Mitch Caplan, who was at the helm of the company as it built the mortgage portfolio that nearly felled it, racked up $132,859 worth of free personal travel on the plane last year, while departing COO Jarrett Lilien’s private travel cost the company $63,908.
In a regulatory filing, the company said it had a corporate jet to maximize the productivity of the execs and reduce the risk they’d accidentally reveal company secrets on a commercial flight. Let’s hope Layton doesn’t have to sit next to a noisy baby or busybody on his next business flight or stay at a budget hotel when he gets to his destination.

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Good to hear. Companies need to take steps like this, even if the total $ value of savings is relatively minimal, to show the street that they are serious about trimming fat and getting their act together.
I think that if you study the history of ETFC from Nov 2007 until now, you’ll realize that they are many times more stable today than they were back then… but their PPS is almost unchanged.
Time to buy.
- Posted by DanTrue Dan, but this company is crap, from the inside. They are a 90s dot.com trading company that used mortgages to keep from dying out. Damn E*Trade, either get taken over or close up shop, but end this!
- Posted by Rob