Terminator IV, starring Chrysler
Chrysler’s got $4 billion in emergency aid from the U.S. government and has said it will seek another $3 billion in government loans. And yesterday it agreed to form an alliance with Italy’s Fiat as it looks for the road out of the woods.
(The Fiat deal fine print reportedly makes it conditional on Chrysler’s getting that extra U.S. loan.)
But the troubled auto maker is not letting its economic ails keep it from going to the movies.
Chrysler plans to help underwrite the fourth installment of the “Terminator” movie series, “Terminator Salvation,” where it will place its vehicles in cameo roles. The film is scheduled for release later this year. Financial terms of the sponsorship deal were not disclosed.
“This spring, Terminator 4 comes out and we will be one of the sponsors,” Chrysler director of media Susan Thomson said in a presentation at the Automotive News World Congress. “We have a following with the Terminator movies and we are going to continue with that.”
First released in 1984, “The Terminator” starred now-California Gov. Arnold Schwarzenegger as a cyborg sent from the future to kill a woman whose son would lead a resistance to a worldwide takeover by machines.
DEALS OF THE DAY
Ball bearings maker Schaeffler said it was not reviewing a complete takeover of Continental, an automotive supplier company.
Libertas Capital Group said it has abandoned Avis Energy alliance. Avis Energy has failed to provide any funds and accordingly this agreement has been cancelled, Libertas said.
Britannia Building Society and Co-operative Financial Services said they had agreed to merge, forming what the companies described as a “super-mutual”.
Japan’s Elpida Memory said it was in talks with Taiwanese DRAM makers including Powerchip, ProMOS Technologies and Rexchip, on a possible merger as well as some other options.
(Photo: A scene from the 2003 film “Terminator 3: Rise of the Machines” in an image courtesy of Warner Bros. REUTERS/Handout)