Auto insurer launches virtual toolbox

April 22, 2009

nationwide-mobile-screenshot-1Auto insurer Nationwide has joined businesses such as Kraft Foods, eBay and in developing applications that customers can access on Apple’s popular iPhone.

While Kraft’s iFood Assistant offers recipes and shopping lists for consumers, Nationwide’s application gives policyholders instant tools to help deal with some of the calls and paperwork that follow a vehicle bust-up, including access to tow truck service, and getting a claim started.

Nationwide says it is the first insurer to launch such an application, or “app” as iPhone tools are more often referred to.

Policyholders that download the free iPhone application may appreciate the Nationwide tool even if calamity never strikes, since it also features a virtual flashlight that turns your screen to maximum brightness when you need more light.

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