A bold attempt to challenge BSkyB’s hold on football broadcasting came to an end at 6pm on Tuesday, when Setanta Sports went off air in Britain for good.
Earlier that afternoon the company called in administrators from Deloitte to wind up its UK operations after failing to secure last-ditch financing to keep the business afloat.
The Irish and international businesses remain trading, but the company’s hopes of building a global brand around broadcasting English Premier League games fell away on Friday when the League terminated its contract with the company.
ESPN Disney quickly snaffled up the rights, paying an undisclosed sum.
Now, the rights to screen FA Cup and England international matches are also likely to be taken back and will then be put up for sale, administrator Deloitte said today.
A buyer for the Irish and international businesses is now being sought, and a deal expected shortly, Deloitte said.