DealZone

GE: bringing small things to life

October 22, 2009

GENERALELECTRIC/With talk about a multibillion-dollar deal to sell NBC Universal to Comcast burbling away, General Electric CEO Jeff Immelt popped the top on a $250 million venture fund designed to buy stakes in small healthcare technology companies.

“What we’re trying to do is embrace the venture community, try and do a series of early-stage and later-stage type investments,” Immelt said in an interview. “We don’t do everything inside our four walls.”

Competing venture capitalists might consider Immelt’s embrace more of a bear hug. GE is taking a similar approach to the energy industry. It has a stake in A123 Systems, the battery maker that was one of the best-received initial public offerings of the year. Scott Malone, our reporter who interviewed Immelt, notes that taking stakes in smaller companies rather than buying them outright gives GE more flexibility. It gains exposure to a wider array of technologies, any one of which could take off.

“GE is in the midst of a $6 billion drive to revamp its healthcare arm, called ‘Healthymagination,’ that includes rolling out products intended to help hospitals and other health providers cut costs and making investments to encourage the adoption of electronic medical records,” Malone reports.

Might be just cosmetic, but a new name would be a good place to start.

Comments
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I think Mr. Immelt’s strategies have proven to be sound and if General Electric is going to leverage its management tallents and venture fund smaller projects, it would tell me that there is where the growth opportunity is to be found in today’s economy.

As a major employer, GE is also a credible corporate example of business and people working together.

And yes, I would love to work with them too…

 

Take the word “healthy…” then add “imagination…” and
human health professionals get Healthymagination, a GE Healthcare initiative that Jeffrey Robert Immelt believes
in the power of bringing good things to life, as in life sciences.

Of course, GE knows how free and clear a woman’s breast is. However, GE’s vintage television ad, “A mammogram. Don”t put it off,” reveals how free and clear GE Healthcare’s MRI scanning products help women have a better life while combatting breast cancer at the same time.

Watch this classic mommogram-theme TV advertisement posted at the following address:

http://www.youtube.com/community

 

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