Sweet nothings

December 28, 2009

FerreroOn a slow day, when most people are subconsciously counting down to the New Year, we thought we will bring you a quick update on the sweetest deal in the works — the churning battle for Cadbury.

Italian chocolate giant Ferrero, it seems, is still examining its options on a possible bid for Cadbury, which has rejected a $16.2 billion offer from U.S. food group Kraft.

A Ferrero spokesman tells our colleague in Milan: “Things are exactly as they were a month ago. Nothing has changed.”

In November, Ferrero said it was in the preliminary stages of evaluating options in respect of Cadbury.

Ferrero’s comments followed a report by La Stampa newspaper, which said Ferrero’s interest in Cadbury had cooled. But the spokesman said this contention was not based on anything the company has said.

US-based Hershey has also said it is contemplating a bid.

One comment so far | RSS Comments RSS

It seems to me that there will be multiple bids for Cadbury over the next month or so. I am sure the investment bankers examining the deal over Christmas have gone through every conceivable combination of products and brands. Given the number of potential bidders, I would bet that the end game will see Cadbury carved up between 2 or more players.
The fly in the ointment in all of this is the views of workers and Cadbury’s legion of consumer fans.
New websites are cropping up all over the place. To declare an interest, I set up to guage public opinion.

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