The afternoon deal

January 7, 2010

It’s tempting to ignore the talk about  corporate culture differences between Kraft and Cadbury but David Weidner at the WSJ make an interesting case for the bigger picture, beyond next quarter’s numbers. Will Sun Tzu’s “Art of War” yield to something less destructive? asks Weidner.  Get the Reuters wrapup of the Cadbury story  here.

To clear up any nagging questions that only a picture can answer, have a look at this roundup of Cadbury graphics from Reuters, WSJ, FT and The Guardian.

Cadbury's share price and the value of the Kraft bid

More stock comparison

Global confectionery market share

WSJ timeline

WSJ timeline: Kraft pursues Cadbury

Financial Times

FT timeline: From corner shop to global brand


The Guardian: Tim Hayward plays judge in the Cadbury v Kraft chocolate

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